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Process

How a project runs

One clear chain, the same whether it is a single bridal piece or a full production order — and nothing goes into production until you have approved the swatch.

Seven stages, start to dispatch

Sampling settles technique, cost and feasibility before production is booked — that is where the process earns its keep.

  1. STEP 1

    Enquiry & artwork

    Tell us what you are making — artwork, quantity, target date. Our team replies with feasibility and the questions we need answered.

  2. STEP 2

    Interpretation

    Artwork on paper is not yet embroidery. Our team decides how each element will be built — tambour or aari for fine lines, zardozi for raised metallic work, bead and sequin setting for surface sparkle, thread work for softer areas — and flags those choices early, while they are still cheap to change.

  3. STEP 3

    Materials sourcing

    Threads, beads, sequins, stones and wires are gathered to match the brief. If an exact material is unavailable, or behaves differently at the required scale, we propose the closest substitute and show it on the swatch itself — never decided silently.

  4. STEP 4

    Swatch & sampling

    We develop your header swatch or sample panel first, photographed and then couriered to you for approval, with honest per-design costing. Corrections come back one consolidated round at a time — one or two focused rounds are normal.

  5. STEP 5

    Approval — the master swatch

    Once you approve the swatch, it becomes the master standard for the order. Pricing and lead time for production are confirmed against that approved build — not against the original artwork.

  6. STEP 6

    Production

    On approval, work goes on the frames. You receive photo updates as pieces progress — no silence between order and dispatch.

  7. STEP 7

    Check & dispatch

    Every piece is checked against the approved swatch, packed export-ready and shipped worldwide by courier or freight, tracked to your door.

A client meeting around a table stacked with Charisma embroidery swatch headers
Client meetings are worked through swatch headers — real embroidery in hand, not renderings.
A client reviewing embroidered lace headers at the Charisma trade-show table, with finished garments hanging behind
Reviewing embroidered lace headers with a client, finished garments on the rail behind.

The swatch is the master

Once a designer approves a swatch, it stops being a sample and becomes the standard the whole order is held to. It stays with the production file, and finished panels are compared against it for density, colour and placement before checking, finishing and packing — so the piece you approved is the piece that arrives.

Our Journal walks through the sampling stages in full — what a tech pack needs, how to read a first swatch, and how corrections work best: The Sampling Process Explained: From Tech Pack to Approved Swatch.

Start with a swatch

Tell us about the piece or collection you are developing. You will hear back from our Mumbai team — with feasibility, the right questions, and a sampling plan.

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