About
Founded in 2000 — 26 years of hand embroidery
Charisma Fashion India is a hand embroidery and beading house in Mumbai. For 26 years our karigars have developed and produced embellishment for couture, bridal and eveningwear labels — every bead, sequin and stitch placed by hand.
An embroidery house, run like a partner — not a factory floor
Charisma opened in 2000 and has spent 26 years in this industry. Our office and atelier are in Mumbai, India — 344-346 Samuel Street, A K Chamber, Masjid Bunder, Mumbai 400003 — where our karigars practise techniques passed down through generations.
For clients in the United States, our sales representative is based in Dallas, Texas. Every development is reviewed by our Mumbai team before it ships, and production is managed day to day by the same team — so a sampling question never disappears into a queue.
We work the way couture houses work: artwork first, a swatch in hand before any commitment, and honest timelines quoted per design — never off a rate card.
The house has also been profiled in The Times of India, which followed our embroidery from the Mumbai frames to the runway — including our work for Maison Margiela, worn by Lady Gaga in her “Applause” video. The story is on our press page.
The best houses — kept private
For 26 years our embroidery has gone out under other houses’ labels. We work for some of the best — top designers in Italy, France and the UK — and we keep their names private. That discretion is part of what our clients buy. The calibre we mean:
- Armani
- Versace
- Saint Laurent
- and many others
Most of our clients arrive through referral and stay for seasons. Client work is confidential: we never name the houses we embroider for, and we never photograph or publish a collection before it is released.
Why houses stay with Charisma
A direct line to the atelier
Your emails are answered by our Mumbai office, and every development is reviewed before it ships. There is no account-manager relay between your studio and the frame.
Sampling before commitment
You approve a physical swatch — in your fabric, your colourway — before any production is booked. If a design will not hold up in production, we tell you at the swatch stage.
Confidential by default
Unreleased collections stay unreleased. Artwork and samples are handled in-house only, and we are happy to work under your NDA.
Start with a swatch
Tell us about the piece or collection you are developing. You will hear back from our Mumbai team — with feasibility, the right questions, and a sampling plan.