Hand Embroidery & Beading Company in Mumbai, India

By the Charisma Fashion India team · Mumbai · November 6, 2026

Our Mumbai atelier

Charisma Fashion India is a hand embroidery and beading company based in Mumbai, India. Our atelier and office stand at 344-346 Samuel Street, A K Chamber, Masjid Bunder, Mumbai 400003 — in the middle of the city's historic textile and garment trade district, where material suppliers, dyers and trimming merchants have worked for generations. Everything our company sells is made at this address: sampling, production, checking and packing all happen under one roof, by our own artisans.

The company has worked from Mumbai since 2000. Mumbai is one of the world's great hand-embroidery cities — the tambour, aari and zardozi traditions are living crafts here, passed between generations of artisans — and our workshop is built on that skill base. Designers searching for a hand embroidery manufacturer in Mumbai usually need two things at once: genuine hand craft, and the structure to deliver it on a collection calendar. Our atelier is organised to provide both.

What our company makes

Our artisans work across the full range of hand embellishment: tambour and aari embroidery, zardozi in metallic threads, cutdana, crystal and pearl beading, sequin setting, fine thread embroidery, and three-dimensional appliqué built petal by petal. The work goes into haute couture and bridal gowns, eveningwear, ready-to-wear panels, veils, bodices, sleeves and accessories — from a single heavily embellished hero piece to all-over embroidery that has to stay consistent across a production run.

Because every technique is executed in-house, a design house can develop a complete embroidery story with one company instead of splitting bead work, sequin work and appliqué between suppliers and hoping the motifs join up. Our journal describes the crafts in detail, starting with beadwork techniques for couture.

How sampling and production work

Every relationship starts with sampling. Our team shares the current swatch folder — a library of techniques and finishes our artisans are producing now — so a designer can judge hand, density and finish before committing a design. The house then sends artwork or a tech pack; our artisans interpret it into a sample swatch with a stated cost; corrections are refined over as many rounds as the design needs; and the approved swatch becomes the physical master for production.

In production, that master travels with the order. Stitch density, bead and stone counts and materials are checked against it as work comes off the frame, and every finished panel is inspected before packing. Embellished work is packed deliberately and shipped worldwide from Mumbai, with export paperwork prepared by our office. Our guide on choosing a hand embroidery partner in India sets out the process in full.

Visiting the atelier — and our Dallas representative

Designers visiting Mumbai are welcome at the atelier by appointment: to go through the swatch library in person, review work on the frame, and plan a season across the table. Most of our clients, though, develop entirely remotely — sampling by courier, corrections by photograph and scheduled calls — and the process is structured so distance costs nothing in control.

For clients in the United States, our sales representative in Dallas, TX supports enquiries and development across the time difference. From Mumbai, our team serves design houses in the world's fashion capitals — see the cities we serve, from Paris and New York to Beirut and Dubai.

Frequently asked questions

Where is Charisma Fashion India located?
Our atelier and office are at 344-346 Samuel Street, A K Chamber, Masjid Bunder, Mumbai 400003, in the city's historic textile and garment trade district. All embroidery is designed, sampled and produced at this Mumbai address.

What does the company make?
Hand embroidery and beading for fashion houses: tambour and aari embroidery, zardozi, cutdana, crystal and pearl beading, sequin work, thread embroidery and 3D appliqué — for couture, bridal, eveningwear and ready-to-wear collections.

Can designers visit the Mumbai atelier?
Yes — designers visiting Mumbai are welcome at our office by appointment, to review the swatch library, discuss artwork and see work on the frame. Clients who cannot travel develop everything remotely, and designers in the United States can also work through our sales representative in Dallas, TX.

Does the company ship samples and production internationally?
Yes. Sample swatches and finished embroidery are shipped worldwide from Mumbai on the client's preferred courier arrangement, with the paperwork for embellished panels prepared by our office. Production is checked panel by panel against the approved master before anything ships.